First of all, what a great name. And how cool that you can freshen your breath and teeth without having to figure out how to dispose of gum - or add to the environmental/aesthetic issues with discarding gym. A huge plus for me is the very minty, refreshing flavor with only a hint of sweetness (Mouth Off! is sugar free, thank goodness, but I find most sugar free gum brands are very overly sweet). So I don't feel like I've had candy, just a lovely freshen up!